9:00
Ingrid will open the conference by introducing the theme for the first day, New Movements in Digital Design.
Throughout the day we will explore upcoming trends for digital design, how to be a designer when the real and the fictional blends together in our products, how to design for the far future, and the next generation of interfaces, typography, and design tools.
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Ingrid is Co-founder of Design Matters and founder of Usable Machine, a UX studio based in Copenhagen. When she is not busy with Design Matters, she likes to work with innovative and challenging design projects to make technology more beautiful and user-friendly.
9:30
Sam will tell a story of how he became a designer, first at the BBC in the UK, then at Netflix, and finally about his current work at Google.
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Over the course of the last 40 years, we have seen more changes to the way we communicate than in the time since Gutenberg facilitated mass communication. We have already transitioned from reading mostly on paper to reading predominantly on screens, and have started to engage with written communication in augmented, virtual, and mixed reality technologies.
Despite the yet unknown and untapped possibilities of these new realities, we must never forget that humans are at the center of this. Successfully designing for new technologies requires careful consideration of our physiological limitations, and as designers, we have an obligation to observe this if we are to shape this future.
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Bianca is a creative based at the intersection of typography, type design, and technology. In her current role as Creative Director at the London-based studio for typeface design, Dalton Maag, she enjoys getting to the core of the company’s culture and helping people find their very own tone of voice.
10:30
11:00
Anita will go deep into design and the tools the team has developed to create an informed and holistic user experience. She’ll talk about Twitter’s role as it relates to managing misleading information — from proactive measures that elevate credible information and accounts to reactive measures that limit the spread of misleading information on Twitter.
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Anita Butler is a San Francisco-based design director at Twitter leading numerous design teams focused on the health of the Twitterverse. Prior to Twitter, Anita was the Head of Design for Facebook’s Stories Experience where she helped build the Stories format. At Facebook, she learned deeply how social networks work and why people share. Anita lives with her husband and 2 boys in San Francisco. In her spare time, she likes to make things and torture her kids with long hikes and walks on the beach.
11:30
We spend so much of our mental energy trying to optimize our time or improve our creative productivity, but boredom is necessary for our creative work. As creatives, the best way to improve our creativity is by deliberately adding boredom and non-work time to our schedules.
Jeannie will guide the audience in defining the right kind of boredom that helps people design better, giving practical and concrete suggestions.
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Jeannie Huang is a designer, botanical artist, and photographer (and all-around creativity enthusiast). She currently serves as a Senior Product Designer for Behance at Adobe. Jeannie’s passion is to empower creatives to get the exposure their work deserves so they can build their creative career. Alongside her role at Adobe, Jeannie is a photographer and floral designer who’s work has been featured in Harper’s Bazaar, Vogue Italia, and other publications.
12:00
13:00
As ‘fake’ or artificially generated news and people and products fade in our digital feeds daily, as scam products are getting better and better, riding the wave of conspiracy theories, the distinction of what real and what is not is becoming harder and harder for many. At the same time as far away future scenarios of social unrest and climate change are escaping fiction and coming into our reality, what is present and what is future is becoming also quite hard to discern. In some way, what we considered before a quite clear and binary distinction is becoming less and less so. The lines between real and fake, present, and future are getting more and more blurred. Simone will talk about his experience in designing in this blurred space, where products are sometimes real and sometimes fictional.
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Simone designs experimental versions of the future. He explores the implications of living and interacting with networked, smart, and autonomous things.
His work focuses on exploring the implications of living and interacting with networked, smart and autonomous systems. His works are both commercial and artistic, and many of his works and prototypes have been exhibited all around the world.
14:30
15:00
‘She is’ is a website for Japanese women, inspiring them to live their lives on their own terms.
Manami will talk about how she did the design for the website, and what role the design plays in engaging and empowering the community.
16:00
Our lives are lived more in the digital world by the minute, yet our representation of ourselves has not been very creative. Fashion is still a very physical thing and an extremely pollutive industry, so why shouldn’t we dress ourselves more in the digital world? The Fabricant researches the way we will dress our future selves, will we still have bodies at all? We want the freedom of expression, without harming the planet. We should be able to dress ourselves, wasting nothing but data and exploiting nothing but our imagination.
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Amber Jae Slooten is a fashion designer and works with the body, animation and digital fashion design. As the first to graduate with a full digital collection back in 2016 her work always questions the way in which we will fit, purchase and wear clothing in the future.
She is a co-founder and creative director of The Fabricant, a digital fashion house that creates clothing that is always digital, never physical. Unconstrained by the boundaries of the physical realm, they create intriguing and seductive 3D fashion experiences of endless possibility.
16:30
9:00
Ingrid will introduce the theme for second the day of the conference, The Danish Design Attitude.
Throughout the day we will explore how the Danish design tradition has shaped our practice as digital designers with a unique approach to democratic work practices, user participation, simplicity, crafting, and a high standard for quality work.
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Ingrid is Co-founder of Design Matters and founder of Usable Machine, a UX studio based in Copenhagen. When she is not busy with Design Matters, she likes to work with innovative and challenging design projects to make technology more beautiful and user-friendly.
10.00
Design is shaping our entire society, from the furniture and kitchen utensils in our home, and the interface on our phone, to our cities and urban spaces. Design is everywhere and it’s changing the current situations to new desired ones. But how do we ensure that the new design improves our current situation? How do we design for the better of people and society, and not just to improve technology and the economy?
Danish design is renowned for its simplicity and craftsmanship, but also for thinking about society at large. In this talk, Marcus will explore if it is possible to find some answers in the classic Danish design tradition, if we should re-evaluate well-known principles from the Bauhaus movement, or simply define a set of next generation design principles?
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Marcus is a designer from Denmark, with deep expertise in editorial design, interaction design, and strategy.
For more than a decade he has helped international brands and organizations turning strategy into tangible products and experiences, by encouraging purposeful ideas executed with character and playfulness. Marcus is also a regular teacher and a member of the advisory board at the Danish School of Media and Journalism.
Marcus is currently Digital Design Director at the strategic design firm Kontrapunkt. Former co-founder of creative agency Trouble and publisher of Mayday magazine.
10:30
11.00
The future is not a distant place in the unknown, but rather a tangible place in the present, a constant construction of thoughts, ideas, decisions, actions, and images of what is possible tomorrow.
We need a new language and a new approach to address the future that goes beyond the futurists as the magical oracle and uses the future as a hands-on democratic process, a collective creative practice, a new organizational culture, and a critical mindset of inquiry.
In this talk, Nicolas will share how for the past 7 years Bespoke has been helping firms and institutions around the world transform into the next generation of organizations, incorporating Futures Design as a core practice to learn how to use uncertainty as an asset for innovation, creativity and for the development of more sustainable and systemic solutions for tomorrow.
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Nicolas Arroyo is one of the Founding Partners and Director of Foresight at Bespoke, a Futures Studies and Experience Design firm empowering courageous organizations and individuals to use the future as a source of hope and inspiration for the present.
With more than 14 years of experience in the creative industries and a background in architecture, visual arts, Nicolas’ work strives to inspire organizations to imagine and design better futures for people and the planet.
11:30
The tattoo community is growing stronger and stronger around the globe, and so is the tattoo industry. Despite this, as an industry, it is still primarily off-screen. How can it be digitalized? Tattoodo, the world’s largest platform for tattoo, culture, and lifestyle, born in Copenhagen, is managing to do exactly this. Brady will dive into the challenges and excitement of cracking the traditional codes of the tattoo community. With a focus on design and creative expression, he is finding ways to digitalize a fast-growing yet predominantly non-digital industry.
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Brady Mason is Head of Product at Tattoodo. He is a multi-disciplined designer – with a previous background in digital marketing – focused on bridging the gap between creativity, human behavior, and interactions. Outside of his work with Tattoodo, Brady is actively involved with innovation hubs and startups looking to conquer the challenges and opportunities of the digital age.
12:00
13:00
Over the past few decades, design has emerged as one of the most fundamental practices — helping us, as humans, understand, engage with and shape the world around us. But, can it offer solutions to the world’s countless and most critical problems?
In this talk, Lesley discusses design to serve real-world needs and its evolution to today’s exciting and complex design climate. She explores emerging trends that offer a glimpse into our future, from using biology to create living, breathing solutions to envisioning futures we must avoid.
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Lesley Price is Communication Director at The Index Project, a Danish foundation focused on design for impact and behind renowned design prize The Index Award.
With a background in journalism, Lesley is passionate about storytelling and outside of 9-5, writes on innovation, tech, and culture. In line with Index, her mission is to show how design, from the super simple to sci-fi, is fundamental to bringing humanity forward.
14:30
15:00
How do we make the right brand decisions for digital products? And how do we avoid that our product ends up looking the same as the competitors? Digital design done right utilizes branding to differentiate products on the market, and UX to deliver value. Brand design done right utilizes digital as a canvas to structure future proof experiences.
Alberto will share the story on how he and his team created a simple matrix to move across a wide range of design decisions that exist between brand DNA and product development. In his talk, he will present this method, and how it can be used to design better and more unique digital products.
Alberto Vitullo leads the design team at the Danish Design Agency Charlie Tango, and specializes in big-scale design systems. Storytelling and curiosity are core aspects of Alberto’s personality. His work in photography, graphic design, branding, and product design has allowed him to live in Italy, London, and Copenhagen. Through these experiences, he has honed his specialty in design systems, a discipline that’s taught him how to combine multiple crafts into effective, smart solutions.
16:00
LEGO makes some of the world’s most inspiring toys for children, and as a company, it has a unique, creative DNA. Thomas will speak about the creative processes at LEGO, from idea to final product design.
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